NATROSOL HE 10K is a highly efficient rheology modifier developed to provide thickening of waterborne formulations. NATROSOL HE 10K delivers pseudoplastic rheology and is the most effective cellulose ether available. It offers lower usage rates and improved application performance such as reduced spatter compared to conventional thickeners. NATROSOL HE 10K provides consistent viscosity control and excellent stability in formulations. Unlike synthetic associative thickeners, NATROSOL HE 10K has low sensitivity to variables like pH, surfactants and other additives common in waterborne systems. NATROSOL HE 10K allows formulating high-solids, low-VOC products with long open times and leveling for optimized aesthetics and durability.